The NEW workshop series, “Virtual Communications Lab,” is an introduction to general communications theory and practice in a series of 1-hour topical discussions. Mark your calendar!
Thinking Audience(s): Alumni and Development Overview with Jerry Kisslinger, Deputy Vice President for Alumni and Development Strategic Communications.
Jerry and his colleagues will share how the University's central Office of Alumni and Development shapes alumni and donor communications by starting with audience goals. Whether for Columbia Alumni Association outreach, for Columbia Magazine, or for fundraising, thinking audience first provides focus and sparks creativity. Come learn about how these approaches play out as audience insights inform their work.
For any questions please contact Cassandra Nathan ([email protected]).
-The WeConnect Team
